“To the left, to the left…everything you own, in a box to the left” -Sing it Beyonce. Sorry men, she is the breadwinner. Study shows that almost twice as many single women bought homes compared to men in 2010.
I hope my Marketing Professor is watching. Yes, I do study consumer trends! The National Association of Realtors just released the Home Buyer and Seller Report for 2010 study. The annual report evaluates home buyer and seller demographics. Here are some interesting stats that caught my eye:
- The median age of first-time buyers was 31 and the median income was $62,400
- More than 50% of buyers considered purchasing a foreclosure but didn’t buy one for a variety of reasons
- 89% of respondents used real estate agents and brokers
Knowing who the customers are and how they shop is a major part of marketing a home. In order to best position your home to sell, the seller must take the emotion out of the deal and put themselves in the buyers’ shoes. To learn more about how I market homes for sale in Raleigh, NC, please contact me at [email protected] or visit my “for sellers” webpage.
And “yes”, I do remember the “Four ‘P’s” of the Marketing Mix…Product, Price, Promotion, Place.